Marketing Manager
We are seeking a creative, experienced, and motivated marketing professional to operate as the hub of marketing initiatives, collaborating across company functions to brainstorm, refine, and execute strategies that elevate the brand recognition and stimulate client inquiries.
Job Title - Marketing Manager
Reporting to - Chief Executive
Location - Remote/ River Cottage HQ
Job Type - Permanent, Full Time
Salary - Negotiable
Overall Purpose of the Role:
The successful candidate will be involved in the development of all marketing materials around new products, marketing campaigns, exhibitions, and local events. This is very much a hands-on role and as well as being self-motivated, you will work as part of a close-knit team.
River Cottage is a multi-faceted business with a café, cookery school, accommodation and events space hosting weddings, parties and corporate events. We are looking for someone to work across all these areas, engaging and selling to our existing audience, whilst also having a deep focus on developing a new audience. You will be commercially minded focussing on increasing sales through digital and traditional marketing, striving to hit targets and delivering a strong ROI
Job role:
• Working across a wide range of channels including social media, mailers, website, press releases, magazines and exhibitions.
• Confident forging and enhancing of partnerships; maximising collaborative efforts for mutual benefit. Build and maintain relationships with media outlets and influencers, execute campaigns for positive coverage and awareness.
• Seek out and act on public relations opportunities, maintaining an active presence in media relations.
• Consistently produce and publish written content
• Lead the social media presence, driving interaction and cultivating growth across various platforms with a clear development of a social media calendar and campaign.
• Collaborate with the sales team to generate content for posts and advertising.
• Coordinate and participate in industry events such as trade shows.
• Cultivate and maintain a strong, positive public image for River Cottage by ensuring brand consistency across all communication channels, materials, and overseeing the development and maintenance of brand guidelines.
• Monitor and report on marketing performance metrics
• Develop and manage marketing budgets, ensuring effective allocation of resources.
What we are looking for:
- Experience in all areas of marketing, both traditional and digital
- Experience managing websites in a sales / retail focussed business
- Experience of running online ads, social media campaigns and affiliate marketing
- Up to date with the latest online trends and developments
- A creative outlook with demonstrable skills of creating content for online channels.
- Good copy writing and proof-reading skills and an eye for detail
- An understanding of the River Cottage philosophy and the range of products on offer
- A relevant degree together with 3- 5 years work experience
River Cottage Mission Statement:
To teach and inspire people to grow, source and cook food in ways that enhance their lives, increase their well-being, and connect them more closely to natural, sustainable, and ethical sources of food.
Company Ethos:
To do all the above in a company guided by principles that are ethical, sustainable, and respectful. To look after our team in a way that is nurturing and that helps to further their life goals.
We love our people just as much as we love our food & it’s provenance. River Cottage is an equal opportunities employer committed to providing a diverse and inclusive workplace where our employees are comfortable to be who they are, no matter their identity.